When I saw the sign for Richards Variety Store go up next to the Midtown Trader Joe’s, I thought, “Really? There’s a market for a variety store here?” I imagined the last variety store in Georgia shut its doors in Fort Gaines sometime around 1989, but I was wrong! That Midtown Promenade shopping center is turning into one peculiar little strip mall, with the exception of the standalone Starbucks currently under construction.
I read the online reviews for Richards (no possessive apostrophe; it’s weird) and many of them were along the lines of, “YOU WILL NEVER SHOP FOR GREETING CARDS ANYWHERE ELSE!” At this point in my life, finding the perfect greeting card is not a priority so I was unimpressed. But still, today I wandered into the newly opened Richards and was kind of charmed by the uselessness of it all. There are some weird things going on in that store, like the giant portrait of what can only be described as Vengeful Japanese Santa Claus hanging over the entrance and abrasive yellow linoleum on the floor.
They stock lots of old-fashioned candies, like candy cigarettes and
cowtails and these flying saucer wafers “made” by the Pennsylvania Dutch (in Belgium), a great road trip snack while you’re on your way to Alabama to check out the Federation of Light. Then aisles and aisles are devoted to toys – life-size stuffed basset hounds, wind-up tin robots, and battery-powered scottish terriers. There’s also an extensive collection of Halloween wigs (planning on being a saloon girl or a viscount this year?) and a back room with Persian rugs.
I’m leaving out a lot of inventory but it’s a variety store so they don’t stick to just a few key items, no matter what you’ve heard about their greeting card selection. Now I see that Richards strategically chose that location because it is right next door to Tuesday Morning and the two stores share, I imagine, the exact same customer base. Richards is kind of like a somewhat more upscale Dollar General. The only thing I purchased was this 79 cent fan, featuring Chinese actress Kristy Yeung, as a gift for one lucky out-of-towner.
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