Next time I’ll show you the Muse’s department store ads scattered throughout the GQ with fun facts about “Fabulous Atlanta” that sound like a text from a lackluster chamber of commerce brochure. Example: “Over 60 privately chartered buses leave the city each week.” And then the weird description of coming of age in Atlanta:
Growing up in Atlanta is probably a lot like growing up anywhere. Only better. It’s going to concerts and learning to paint and climbing trees and playing ball and going swimming. It’s having wonderful schools to go to and good friends to be happy with. It’s learning and laughing and having fun. It’s playing in the sunshine, with trees, birds and squirrels everywhere.
Thank you, Mad Men.
Again, just click on the photo for the larger version. I wish I didn’t have to remind you people of this every single time. Recognize anything?

At the time of this spread, the Atlanta Airport was pathetically only fourth in the nation in terms of passengers.

The caption for the following photo: “King-sized paisleys go courting in Atlanta and find that Southern hospitality is no myth.” The lady’s blouse is from Muse’s.
Oh yes, thrilling Greenbriar Center! Totally enclosed malls were the future. I remember my mom told me an incredible story about how at one time Lenox Mall was all outdoors! How did they even shop without air conditioning? Don’t worry, Greenbriar and North Dekalb Mall rescued Atlanta consumers from the horrors of the elements by the mid-1960s.



These next two are from Georgia Tech again. Any students or alum who can identify these buildings? The second looks kind of like the electrical engineering building? Maybe they both are?


“On the steps of one of Atlanta’s smart new Ansley town houses (they’re convenient to the elegant Piedmont Driving Club)…”
“A sweater and sweater-jacket to combat invading winds from the North.”


After the fashion photo spread there’s a photo essay “Illustrious in Atlanta” that profiles several important white men who ran the city – Ivan Allen, Jr., Bobby Dodd, Carl Sanders, etc. Below is Robert M. Daniels, the art director/assistant editor of Atlanta magazine. What I did not realize before, which is clearly stated on the Atlanta website, was that the magazine was initially published by the Chamber of Commerce. The Chamber sold it in the late ’70s. In case you are wondering, Mr. Daniels “favors striped button-down shirts and figured silk neckties.”
Previously: The city too busy to change
Tags: atlanta magazine, GQ










I actually think the Coca-Cola sign in the first picture is the one that used to be basically in front of the Candler building. The “Peachtree on Peachtree” hotel is actually the Winecoff. I’m not sure if the Coke sign was moved to five points, or if Coke just had multiples…
Yes, I think the Coca-Cola sign was in front of the Candler Building. The Hotel on the right (“The Peachtree on Peachtree”) is what became of the Winecoff Hotel (after the big fire) before it became The Ellis Hotel.
sorry, I somehow did not read your entire post, Ben.
But these are awesome!!! Thanks, again! And funny, that’s exactly what growing up in Atlanta was like! How’d they know!?!
Thanks for pointing out that the important men who once ran the city were white. I might’ve lost sleep otherwise.
The first building is Bunger Henry, the second is Van Leer