I noticed rows and rows of Cheerwine at the Edgewood Kroger a few weeks back and was so excited that I didn’t buy any, because what’s the point? Now I can get it whenever I want so there’s no use hauling several twelve-packs back from the Ingles in Cashiers, NC to last me and my friends four to eight months. My urge to hoard is gone!

But maybe that shelf of Cheerwine at Kroger wasn’t just the work of a lone crafty buyer that that particular store who managed to coerce the eccentric Cheerwine distributor to stock a few grocery shoppers south of Greenville. ‘Cause check out this banner ad I saw on Fresh Loaf JUST TODAY:

1) I hope you’re happy, Blayne. Are you? Are you?
2) Does this mean Cheerwine is finally extending its reach and making itself readily available for purchase in metro Atlanta? The website is confusing, because it just satirizes all the people who hoard Cheerwine to take it back to their Cheer-less states.
3) Did someone get mixed up and put a banner ad on the Atlanta Creative Loafing site when it was meant for Charlotte’s?
Answer me!
UPDATE: According to WSB, Cheerwine made “it’s” official Georgia debut back in June. So this is the REAL DEAL. The people at Coca-Cola don’t seem to be shaking in their boots, though. I have it on good authority that they’ve spent all day today at Coke HQ feasting on free White Castle Slyders and a Montgomery Gentry performance. So Cheerwine will probably be to Coke as Bojangles’ is to Chik-fil-a, you know?
Tags: cheerwine, coca-cola, conspiracy theories, investigative journalism, north carolina










I love me some Cheerwine
I believe this should answer any questions about Cheerwine’s debut.
Author: Jennifer Brett
Publication:AJC
http://www.ajc.com/search/content/living/stories/2008/06/10/cheerwine_atlanta.html
If the AJC’s online archives were a little more functional I would have much preferred that story over WSB’s!