It was too good to be true
SuperDeluxe is apparently being absorbed into Adult Swim! It’s nothing like when Nike bought Converse, NYU took over CBGBs, or Rupert Murdoch bought MySpace – first of all, SuperDeluxe and Adult Swim are bffs under Turner so it does make sense for them to combine powers (like some other Turner alums, the Planeteers). And basically, comedy sites seem popular but don’t generate enough revenue to stay up for long.
From the internal memo (via Washington Post):
Super Deluxe.com and Adult Swim.com, we have businesses whose potential for individual growth is limited by their increasingly complementary content. Rather than position them as competitors for the same audience, the smarter move is to consolidate the two brands to create a richer, stronger platform that builds on Adult Swim’s number-one position with young adults.
Meanwhile, Videogum has up the 10 best SuperDeluxe videos of all time (including my SD fave, Chelsea Peretti’s “All My Exes”) in memory of the hilarious times we all shared, alone in our bathrobes, watching comedy videos on our computers.
from www.superdeluxe.com posted with vodpod
from www.superdeluxe.com posted with vodpod
the ‘ex’ series is pretty good. have you ever checked out any of the short films by Variety SHAC? varietyshac.com
it’s chelsea, andrea rosen, heather lawless, and shonali bhowmik, formely or atlanta’s Ultrababyfat, and currently of Tigers and Monkeys (NYC).
they’re not all winners, but a few have some really funny moments. i like bake sale.
~mk
They forgot “Craig Bjerko Interviews John Malkovich in a Bathtub!”
This sucks because a couple of friends at superdeluxe lost their jobs due to the merger.