Atlantic Station’s developers lobbied to get a ZIP code that would roll off the tongue and be a symbol of prestige and power, but no one knew about this until AJC told us. They got what they wanted – 30363 – which should be easy to remember, I guess, because it has so many threes.
“That was very deliberate,” says Brian Leary, vice president of AIG Global Real Estate Investment Corp., the Atlantic Station developer. “We’ve been using that ZIP code as a lifestyle statement. We want them to think ‘I am 30363.’”
The Atlantic Station people are not-so-secretly jealous of 30307, because the code that includes Inman Park, L5P, and Candler Park has bumper stickers proclaiming 30307 is “not just a ZIP code, it’s a lifestyle,” as well as calendars commanding us to “OBSERVE THE CODE” above photos of an old hippie dressed as Uncle Sam and a pair of golden retrievers wearing tie-dye shirts.
Tags: 30307, 30363, atlantic station, zip codes
I think you can get those bumper stickers for any zip code. I saw one for 30318 a while back – thats apparently the most incarcerated zip code per capita – so I thought it was humorous for several reasons.
I’m getting 30316. Today. EAV REPRESENT.
We want them to think ‘I am 30363.’”
Good God! That’s like that scene in The Prisoner where Patrick McGoohan has the exchange with the village chairperson:
McGoohan:”Who are you?”
Chairperson: “I Am Number Two.”
McGoohan:”Who is Number One?”
Chairperson: “You are Number Six.”